2024 Lingerie Trends


In 2024, lingerie trends are going to take a bold and diverse turn, reflecting the evolving attitudes towards self-expression and body positivity. The lingerie industry has embraced inclusivity, offering a wide range of sizes, colours, and styles to cater to every individual’s unique preferences.

One notable trend is the emphasis on comfort without compromising style. Soft, breathable fabrics like bamboo and modal have gained popularity, providing a luxurious feel against the skin. Lingerie brands are prioritising designs that prioritise both comfort and sensuality, recognizing that confidence often stems from feeling at ease in one’s intimate attire.

Another prominent aspect of lingerie trends in 2024 is the celebration of diversity. Inclusive nude shades, a departure from traditional skin tones, have become prevalent, acknowledging and catering to a broad spectrum of skin colours. Brands are also featuring models of different shapes, sizes, ages, and backgrounds in their campaigns, fostering a more inclusive and relatable representation of beauty.

In terms of styles, vintage-inspired lingerie is making a comeback. Retro silhouettes, such as high-waisted briefs, garter belts, and corsets, are experiencing a resurgence, blending the classic with the contemporary. Additionally, sustainable and eco-friendly lingerie options have gained traction, with consumers increasingly mindful of the environmental impact of their fashion choices.

Technology has also left its mark on lingerie trends, with smart fabrics and innovative designs enhancing both functionality and aesthetics. From temperature-regulating materials to lingerie with integrated smart sensors, the industry is exploring ways to seamlessly merge fashion with technology.

Ultimately, the lingerie trends of 2024 reflect a shift towards inclusivity, comfort, sustainability, and the celebration of individuality. If you are looking to refresh your lingerie drawer in 2024, look no further than Bras and Honey. Bras and Honey have a wide range of bras, shapewear and sports bras with inclusive sizes and styles.