Nowadays, marketing your business isn’t just limited to posting physical flyers and investing in TV commercials. With the advent of the internet, we now have access to various social media sites where we can target specific audiences via numerous effective advertising methods.

If you’re looking to promote your next big sale on Instagram, fear not because there are many ways you can advertise your products that can guarantee audience engagement, drive traffic, and boost sales.

1.  Run a Contest

Running a contest or giveaway on Instagram is one of the best ways you can market your upcoming sale, especially to audiences who might not already follow your brand.

There are a variety of ways you can choose to hold your contest, but the most basic way to do it is to post an announcement including the details of your upcoming sale and urging your followers to give your post a like, comment, and follow. If you’re up to it, you can even give an additional incentive to those who will tag a friend.

Through this, you can earn more exposure for your Instagram page, given that a variety of users will give you engagement and boost traffic in your account in exchange for the possibility of winning your set prize.

2.  Schedule Your Posts

Since online trends easily come and go, it’s best for businesses to know their target audience so as to understand when they are most likely to see a post. For instance, research by Statista shows that the largest age demographic on Instagram is individuals 25-34 years old. Therefore, the best time for businesses to post is mid-morning to late afternoon to ensure that each post will reach its intended audience.

Still, the important thing to note is that this is no one-size-fits-all option. The scheduling of your posts will still depend on the products you sell and your target demographic.

In some cases, businesses even hold surveys for their customers to understand their online behavior in terms of engaging with ads. This can help you not only with selecting the perfect time to announce your next big sale but also understand which type of posts your customers most engage with.

As a tip, I always recommend designing posts using sale Instagram Story templates for an easier experience.

3.  Post Reviews on Stories/Highlights

Customer reviews are one of the most organic ways a business can boost sales. If people verify that your items are of good quality and that your customer service is excellent, they will be more likely to purchase from your shop.

On Instagram, however, there is no allotted space specifically meant for customer reviews. Some satisfied customers might leave nice comments or make a separate post indicating their satisfaction, but not everyone who follows you will be able to see it.

Instead, you can simply screenshot each positive review a customer leaves and post it on your Stories. However, keep in mind that these also expire within 24 hours, so make sure that you save each review in your Highlights. This way, potential customers interested in your sale will be more assured to know that your business is well-rated and trustworthy.

4.  Partner With Influencers

One of the most significant advantages of marketing your business on Instagram is its plethora of influencers. According to Sprout Social, Instagram is actually the top platform for influencer marketing in 2024.

Similar to hiring famous celebrities to advertise your products, influencers can help boost your audience engagement by bringing in more people who might not already be familiar with your brand.

Especially for businesses who are just starting out, influencers can help a great deal by adding a personal appeal and human connection to your shop. This way, a broader audience will be exposed to your account and will be aware of your next big sale.

5.  Try Out Reels

If you want to promote your next big sale, you can always try a micro-to-macro approach and advertise your upcoming event via the products you will sell. Not only will you be able to give a sneak peek of your items, but you can even show your potential customers how much each item will be discounted in your upcoming sale.

To do this, you can try creating Instagram Reels which are essentially short-form videos similar to TikTok. Through these, you can show off your products or even demonstrate how they work creatively for more audience engagement. The best part? You only need your phone, some lights, and you’re set to go!

Ready to Promote Your Next Sale?

From running giveaway contests to partnering with influencers, Instagram allows you to market your next big sale in a variety of ways. Through these simple yet effective strategies, you can give sneak peeks of your products and highlight each exciting detail to build the hype you need for your upcoming sale.